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HALAL The Big Business of Muslim Consumers.

 

Name : Muhammad Husain Nur Faiz Assyifa
NIM : 2109010001

Academic Listening

HALAL
The Big Business of Muslim Consumers

Halal is an Islamic term that defines what is permissible for Muslims under Islamic law. There are things that are prohibited and not recommended, the most famous of which are halal products. But there are also halal banking, tourism and dress codes that can affect every aspect of life. Halal products are an important economic driver now and in the future. The Halal Mark is an advantage for a constantly growing group of consumers. But how reliable are the labels? This is not a religious message, but a specific marketing strategy. Now it's not about faith, it's about money. The halal economy is becoming more and more prominent and there are more and more products on the shelves of supermarkets and restaurants. We live in a very heterogeneous society, so eating something like halal hot dogs is normal at some point and of course will enrich someone. Halal plays not only an economic role but, a sociopolitical one too. I think anything to do with Islam is currently seen as a provocation. The halal industry is often met with hostility and criticism. There were comments like “oh now there won`t be beer and curry waste only iram and suchuk”.

I agree to this. Not all halal labels are halal, there may be fake labels and business-only halal labels.

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